Roku Launches Howdy: New Ad-Free Streaming Service at $2.99 Monthly
Affordable Streaming Platform Debuts with 10,000 Hours of Content
Roku is expanding its streaming empire with the launch of Howdy, a new ad-free subscription service priced at just $2.99 per month. The platform debuts Tuesday in the United States, offering viewers access to nearly 10,000 hours of premium entertainment content.
Premium Content Partners and Library Highlights
Howdy’s impressive content library features partnerships with industry giants including:
- Lionsgate
- Warner Bros. Discovery
- FilmRise
- Select Roku Original titles
Subscribers can enjoy popular titles such as:
- Mad Max: Fury Road
- The Blind Side
- Weeds
- Kids in the Hall
Strategic Expansion of Roku’s Streaming Portfolio
This launch follows Roku’s successful track record in streaming services, including:
- The Roku Channel – leading FAST service as of June (Nielsen Gauge)
- Recent acquisition of Frndly TV
- Reaching milestone of 90 million households
Executive Insights on Howdy’s Launch
Anthony Wood, Roku’s founder and CEO, emphasizes the service’s strategic positioning: “Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services. We’re meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted and on their terms.”
Jim Packer, Lionsgate’s president of Worldwide Television Distribution, adds: “With engagement of over 125 million people a day, Roku is the perfect partner to launch a more accessible complement to the higher-priced SVODs. This service has the ability to scale quickly while providing us with a new way to monetize our content.”
Why Howdy Matters for Streaming Consumers
The new service represents a significant development in the streaming landscape, offering:
- Affordable ad-free viewing experience
- Extensive content library from major studios
- Complementary service to existing premium subscriptions
- Access to both classic and contemporary entertainment