Fox One Streaming Service Launching August 21 at $20 Monthly
Fox Corporation is set to launch its highly anticipated streaming service, Fox One, on August 21, 2023, offering viewers access to live news, sports, and entertainment content for $20 per month.
Launch Timing Aligns with Major Sports Events
The strategic launch timing coincides with several high-profile sporting events, including:
- Big Noon Saturday (college football)
- NFL season kickoff
- MLB playoffs
Target Audience and Distribution Strategy
Fox CEO Lachlan Murdoch emphasized that Fox One primarily targets “cord-nevers” – consumers who have never subscribed to traditional pay-TV services. The streaming service represents one pillar of Fox’s comprehensive distribution strategy, alongside:
- Traditional cable bundles
- Tubi (free streaming platform)
- Fox One (premium streaming service)
Features and Content Offerings
Fox One will incorporate advanced AI-powered personalization technology to deliver a seamless viewing experience that integrates both live and on-demand content. While the base subscription doesn’t include Fox Nation or B1G+, these services will be available as add-ons, with a Fox One-Fox Nation bundle priced at $24.99 monthly.
Bundling Opportunities
The company plans to offer strategic bundles with other services, focusing on providing convenient content packages while maintaining Fox One’s targeted approach for cord-less viewers.
Executive Perspective
Pete Distad, Fox Corporation’s CEO of direct to consumer, stated: “We’re eager to launch Fox One in just a few weeks and super serve our viewers with the best in live news, sports and entertainment content all in one place. In bringing together the full power of the Fox content portfolio in one service, we have created a great value proposition and user experience.”
The launch investment will remain modest, primarily covering technology and marketing expenses, as the service will utilize existing content from Fox’s TV channels.