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SiriusXM Reports Drop to 33 Million Paid Subscribers, Strength in Podcasting

While paid subscribers fell from the previous quarter, the audio giant noted an improvement in churn.
SiriusXM Reports Drop to 33 Million Paid Subscribers, Strength in Podcasting

SiriusXM Q2 2025 Earnings Report: Subscriber Base Stabilizes Despite Revenue Challenges

SiriusXM reported its second quarter results for 2025, maintaining 33 million paid subscribers with a modest decrease of 68,000 subscribers compared to the previous quarter. This represents a significant improvement from the same period last year when the company lost 100,000 subscribers.

Financial Performance Highlights

Key financial metrics for Q2 2025 include:

  • Revenue: $2.14 billion (2% decrease year-over-year)
  • Net income: $205 million (down from $354 million in Q2 2024)
  • Earnings per share: 57 cents (below analyst expectations)

Podcast Growth and Content Strategy

The company’s podcast segment showed remarkable growth, with revenue increasing nearly 50% compared to Q2 2024. This success is attributed to:

  • Expanded video and social monetization
  • New talent acquisitions, including Trevor Noah
  • Successful live events like the SmartLess live taping with John Mayer
  • Addition of Stephen A. Smith for two new shows

Advertising Challenges and Market Conditions

Despite podcast growth, advertising revenue for Pandora and Off-Platform segments declined to $394 million from $400 million in Q2 2024. CEO Jennifer Witz noted ongoing challenges in the advertising market, citing economic uncertainty and shifting advertiser priorities.

Youth Engagement Strategy

SiriusXM is actively pursuing younger audiences through:

  • Popular podcasts like Call Her Daddy and SmartLess
  • Alex Cooper’s music channel success
  • Strategic content partnerships targeting younger demographics

2025 Outlook

The company maintains its full-year 2025 guidance:

  • Expected revenue: approximately $8.5 billion
  • Adjusted EBITDA: approximately $2.6 billion
  • Projected free cash flow: approximately $1.15 billion

While advertising environment remains a concern, CEO Jennifer Witz expressed confidence in the company’s strategic direction, highlighting improvements in subscriber metrics and operational efficiencies.