Elizabeth Holmes Billboards Take Over Los Angeles: The Strange Story Behind the Viral Campaign
A mysterious billboard campaign declaring “ELIZABETH HOLMES INNOCENT” has been catching attention across Los Angeles, appearing in high-traffic areas from Sunset Boulevard to Crenshaw Boulevard and West Hollywood. These stark white billboards with blood-red lettering have left many wondering about their origin and purpose.
The Man Behind the Campaign
The campaign is the work of Ryan “Egypt” Elhosseiny, a Miami-based entrepreneur who claims to be creating a documentary called “Just Blood.” Elhosseiny, whose eclectic career spans nightclub management, filmmaking, and creative direction, is attempting to reframe the convicted Theranos founder as a misunderstood innovator.
Understanding the Context
Elizabeth Holmes is currently serving an 11-year federal prison sentence in Texas after being convicted of fraud related to Theranos’ blood-testing technology in 2022. Despite this, Elhosseiny makes the bold claim that he has successfully replicated Holmes’ work and relaunched her company – assertions he notably presented at Miami’s LIV nightclub.
Strategic Billboard Placement
The campaign demonstrates careful planning in its billboard placement, targeting key Los Angeles locations including:
- Mid-City corridor at Crenshaw and Washington
- Sunset Boulevard
- West Hollywood thoroughfares
This strategic placement follows in the tradition of memorable Los Angeles billboard campaigns, reminiscent of Tommy Wiseau’s infamous Highland and Franklin advertisement that became a local landmark in the 2000s.
Viral Marketing or Something More?
While Elhosseiny’s claims about blood-testing technology remain unverified, the campaign has successfully generated significant buzz across Los Angeles. The mysterious nature of the billboards – lacking traditional branding or website information – has only added to their intrigue.
As Los Angeles continues to buzz about these provocative advertisements, the true purpose behind this elaborate campaign remains to be seen. Whether it’s purely a marketing stunt or part of a larger project, it has certainly succeeded in getting people talking about Elizabeth Holmes once again.