Broadway Box Office: ‘Mamma Mia!’ Makes Triumphant Return with Sold-Out Performance
The beloved ABBA musical Mamma Mia! made its highly anticipated return to Broadway at the Winter Garden Theatre after a decade-long absence, drawing packed houses and impressive ticket sales in its first preview performance.
Strong Opening Numbers and Premium Ticket Prices
The August 2nd preview performance played to 100% capacity, with tickets averaging $173.49 – among the highest on Broadway last week. Only a select few shows commanded higher prices:
- Just In Time (starring Jonathan Groff) – $231
- Hamilton – $207
- Maybe Happy Ending – $175
In its single performance, Mamma Mia! generated an impressive $261,796 in revenue. The production is scheduled to run through February 1, with its official opening night set for August 14.
Top-Grossing Broadway Shows of the Week
- Wicked – $2.3 million
- Hamilton – $2.23 million
- The Lion King – $2.20 million
- Aladdin – $1.43 million
- Maybe Happy Ending – $1.40 million
Weekly Broadway Performance Analysis
While overall Broadway grosses experienced a 5% decline and attendance dropped 4% from the previous week, several shows bucked the trend with notable increases:
- Death Becomes Her surged by $142,000, reaching $1.39 million
- Purpose continued its post-Tony momentum with a $21,645 increase
- Maybe Happy Ending gained nearly $20,000
Spotlight on ‘Just In Time’
The Bobby Darrin biographical musical Just In Time maintained its impressive run at the Circle in the Square Theatre, generating $1.3 million and performing above 100% capacity. The show saw an additional $5,000 increase from the previous week, demonstrating sustained audience demand.