Peyton Manning Stars in New Bud Light NFL Campaign “Parachute”
Bud Light’s latest NFL campaign demonstrates how humor and star power continue to drive their advertising success, with NFL legend Peyton Manning returning for his sixth commercial with the brand.
New Campaign Takes Flight with “Parachute” Commercial
The beer giant is launching its 2025-2026 NFL season campaign with a comedic spot that shows Manning going to extreme lengths for an ice-cold Bud Light. The commercial, titled “Parachute,” features the NFL star making an unexpected detour during a skydiving entrance, choosing beer over a stadium landing.
From Netflix to NFL: Campaign Origins
According to Todd Allen, Bud Light’s senior VP of marketing, the campaign concept evolved from their partnership with Netflix’s “Quarterback” series, produced by Manning’s Omaha Productions. Their initial “Armchair Quarterback” social campaign set the tone for this larger initiative.
Key Campaign Elements:
- Continuation of Bud Light’s signature humor-driven advertising
- Features Manning’s famous “Omaha” audible call
- Builds on nearly three decades as the NFL’s official beer sponsor
- Emphasizes fan dedication to both football and Bud Light
Brand Strategy and Creative Direction
The campaign maintains Bud Light’s established comedic approach, following successful collaborations like their 2025 Super Bowl ad featuring Manning alongside Post Malone and Shane Gillis. This strategy has become a cornerstone of their advertising efforts.
As Manning states: “This Bud Light campaign captures the go-all-out spirit that NFL fans bring to their team each season. Whether you’re going ‘jumping-out-of-a plane’ big or more low-key and just enjoying a beer at home, Bud Light helps to celebrate the love we all have for the game.”
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