Trump Weighs In on Sydney Sweeney’s American Eagle Campaign Controversy
Former President Donald Trump has joined the ongoing discussion surrounding Sydney Sweeney’s viral American Eagle jeans marketing campaign, adding a new political dimension to the controversy.
Trump’s Reaction to Sweeney’s Reported Republican Registration
During a press conference in Pennsylvania, Trump expressed surprise and enthusiasm upon learning about Sweeney’s reported Republican Party registration. “Now I love her ad!” Trump exclaimed, adding “You’d be surprised how many people are Republicans. If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
The former president later took to Truth Social, praising Sweeney’s American Eagle campaign as the “hottest” ad currently running, claiming the jeans are “flying off the shelves.”
American Eagle’s Official Response
American Eagle has officially addressed the controversy surrounding their campaign, stating: “Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Campaign Impact and Brand Partnerships
The campaign’s impact has been significant, with American Eagle’s stock price showing positive movement since the partnership announcement. Sweeney’s portfolio of brand collaborations includes:
- Armani Beauty
- Miu Miu
- Laneige
- HeyDude
- Bai
- Baskin Robbins
- Ford
Political Reactions and Ongoing Debate
Vice President JD Vance has also commented on the controversy, addressing the broader political implications of the campaign’s reception. The debate has evolved from a marketing discussion to a larger political conversation about representation and media response.
Upcoming Projects
Sweeney has maintained silence regarding the controversy. Fans can look forward to her appearances in the crime thriller Americana releasing this month and the highly anticipated adaptation of The Housemaid coming in December.