UFC Signs Historic $7.7B Deal with Paramount+, Leaving ESPN for New Streaming Home
In a major shift in the sports streaming landscape, Paramount has secured a landmark $7.7 billion deal with UFC parent company TKO, making Paramount+ the exclusive streaming home for UFC events in the United States. This seven-year agreement comes as ESPN recently acquired WWE’s premium live events in a separate deal.
Key Details of the UFC-Paramount+ Partnership
- Deal value: $7.7 billion over seven years ($1.1 billion annually)
- Includes 13 numbered UFC events (formerly PPV)
- 30 “Fight Night” events included
- Select events to be simulcast on CBS
- Pay-per-view model being eliminated for Paramount+ subscribers
Strategic Impact and Industry Shifts
David Ellison, Paramount’s chairman and CEO, emphasized the strategic importance of this partnership, noting that “live sports continue to be a cornerstone of our broader strategy — driving engagement, subscriber growth, and long-term loyalty.”
Benefits for UFC and Fans
TKO Executive Chair Ariel Emanuel called the agreement a “milestone moment,” highlighting UFC’s position as a premier global sports property. The deal promises enhanced accessibility for fans, with premium events available at no additional cost to Paramount+ subscribers.
Future Expansion Plans
Paramount has expressed interest in pursuing international UFC rights when they become available, potentially expanding the partnership’s global reach. This move follows Paramount’s recent strategic developments, including the Skydance merger and a new South Park agreement.
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